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Three Signals From the CEO World, All Pointing the Same Way
PwC has published its 29th Global CEO Survey. Three findings stayed with me.
Only around 30 percent of CEOs are very confident about growing revenue over the next twelve months. Cyber risk sits at the top of the threat list. And at the same time, growth is increasingly sought outside the existing rules of the game: new sectors, new fields, acquisitions beyond a company’s own industry.
For corporate steering that is a demanding combination. High uncertainty, a moving risk picture, and a growth path that is not business as usual. This is no environment for a single plan line.
This is exactly where scenario work gets interesting. But not as yet another forecast. The value appears when top management can discuss concrete assumptions and see the effects immediately.
Which assumptions do we consider plausible? Which initiatives pay into which scenario? Which combinations are robust even when the context turns? And which decisions can we not regret either way?
A scenario is not a forecast, it is a decision tool. It only becomes valuable when you can discuss it with concrete assumptions in seconds instead of waiting weeks for it.