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Why I Rarely Write About Product Features
Plenty of software posts explain in detail what a product can do. Features, buttons, workflows. In my conversations with CFOs and controlling teams, the subject is almost always something else.
Questions like: what logic sits behind our plans? Which assumptions support decisions, and which are just decoration? What happens if reality develops differently from what we assumed?
This is exactly where steering quality gets decided. Not at feature level, but where impact is created.
Software plays an important part in that. But it must not be the starting point. The real lever sits earlier: in understanding steering logic and the business model, cause and effect, and the consequences that follow.
Only once those questions are answered does it become clear what kind of support makes sense at all.
A feature does not solve a steering problem. It only speeds up what you already understood.